New photo of a US MKV...I can make out "NOCK-EM" on the front but was wondering if anyone knows if that is the full name of the tank and if they can attribute a number to it.
John
-- Edited by jagjetta on Wednesday 9th of February 2011 05:58:23 PM
Well, "dead", "out" and "down" are all possibles, but note the additional word "with" and a sketch of what appears to be a bottle of beer. Is this a tank named after a (unfortunately not very well known) advert for beer?
It looks like there is the start of either a B or D after the dash. I think it's most likely DOWN. There would be room enough for a 4 or 5 letter word depending on the painter's skill.
Well, we're assuming "Nock" is just a funky expression of "knock" but, if not, another expression is "Nock 'em up" as in "increase the tally" (from the game of darts - probably from archery originally - definitely not the same as "knock em up" which means either "impregnate" or "arouse from bed by pounding on their door" in Oz-talk at least).
I don't quite see how NOCK-EM-UP would exactly fit in with (presumably) beer advertising but then I'm a product of our politically-correct (sometimes) current form of advertising. Let's not forget that the "Michelin man" is actually called Bibendum and was called that as part of an exhortation to have another drink before getting behind the wheel of your car, an example of the innocence, according to our way of thinking, of the advertising of the fin de siècle era. So, a straightforward advertising appeal to consume beer in quantity - pile up the bottles - would be perfectly in keeping with the times after all is said and done.
-- Edited by Rectalgia on Friday 11th of February 2011 05:37:06 AM
thinking of any connection with drinks or beer: in 1916 alcoholics were prohibited in the US army. A non-alcoholic drink called Bevo became very popular, a Bevo was even miliatry slang for what I thought a recruit. I guess the trooper near the stove could need something stronger than a malt bear.
Kieffer
-- Edited by kieffer on Friday 11th of February 2011 06:44:57 AM
I don't quite see how NOCK-EM-UP would exactly fit in with (presumably) beer advertising
I can't figure out where it's exactly about but on google you can find some modern connection between Knock-em back and Budweiser, an ad presumably with a line 'knock-em back all the way to Hackensack, buy an ice-cold Bud'. The Bevo had the same roots, all coming from Anheusser, if I am having it straight.
kieffer wrote: I can't figure out where it's exactly about but on google you can find some modern connection between Knock-em back and Budweiser, an ad presumably with a line 'knock-em back all the way to Hackensack, buy an ice-cold Bud'. The Bevo had the same roots, all coming from Anheusser, if I am having it straight.
Intersting conjecture Kieffer - and I note this comment from http://www.coachbuilt.com/bui/a/anheuser_busch/anheuser_busch.htm "Internally referred to as Anheuser-Busch Land Cruisers, the Bevo Boats advertised other Anheuser-Busch products ..." which fits in nicely with "landships" and the possibility of the connection to Budweiser advertising. Brevo boats were parade vehicles like http://www.coachbuilt.com/bui/a/anheuser_busch/oo1915_land_cruiser_01.jpg. The "life preserver" on the side typically carried the wording "Anheuser-Busch - A Life Saver", it seems (it would have made life so much simpler had it been "NOCK-EM-... something").
I wish I could say "Brevo and Budweiser, two products which are NOT beer," (for the sheer bastardry of it) but I quite like Budweiser. In fact I have yet to find a beer I totally dislike. Ah well ...
Could be - but fighting men emblazoning a fighting tank with the symbols of a non-alcoholic drink seems a dubious prospect in my view. It is part of the "lore" surrounding the US Prohibition ("Volstead Act") that veterans were somewhat embittered to find that Prohibition has been enacted in their absence. It was a bit more complicated than that in reality but that seems to have been the sentiment, reinforced by the ready access to alcohol the AEF enjoyed in France when off-duty and, presumably, a preponderance of pleasurable encounters those were.
Not sure about the Budweiser "star" - that would be the Budweiser crown? ("The king of bottled beers"). Using that in conjunction with Bevo, except for the sake of irony, seems unlikely to me. At the end of the day I'm not at all sure any hypothetical Bevo tank would have survived contact with its own side. But, who knows?
Here is a contemporary Bevo ad. (And a 1914 Budweiser ad.)
-- Edited by Rectalgia on Tuesday 15th of February 2011 07:03:10 AM
Bringing in the Bevo, that was just some playing around with thoughts of course. I don't hope I created another Great War myth by doing so. But hey, that painted bottle has some similarity with the flask in the ad hasn't it? May be the tankers made some kind of ironic joke...and Bevo after all was a kind of a best-selling drink! And, now an FT is called FT on Wiki, and I guess Patton's past is reconsidered it's time to implantate a fresh fact... If any grand-son or daughter of one of the tankers could tell us, "yes it was Bevo granpa was talking about" then I'll change my name and you may call me Bud!